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About Chenrui (About Chenrui)

Chenrui was founded in 2006, located in Hui 'an County, Quanzhou City, Fujian Province, China. It is an innovation-driven enterprise integrating R&D, design, production, sales and service, and specializing in manufacturing maternal and infant, daily health care products. Our self-built factory is more than 100,000 square meters, and a first-class operation center of more than 20,000 square meters. Our products are exported to many countries and regions around the world, and it is dedicated to serving the lives of tens of millions of families and infants.

Chenrui product line covers baby diapers, paper products, cotton products, disposable underwear, adult diapers and other fields. Our famous brands are Chenrui, Pure Close, Spring Talks, Balas ect.

Chenrui Company & Brand Information Table (Corporate & Brand Profile)

Company Name	Chenrui (Fujian) Industry and Trade Co., Ltd. Chenrui (Fujian) Industry and Trade Co., Ltd.
Proprietary Brands	Youleqi(Youleqi), Shukeshi(Shukeshi), Susan Mommy(Susan Mommy), Baby Sheep(Baby Sheep)
Established Date	August 19, 2020 (August 19, 2020)
Headquarters & Factory / Enterprise Address	Taiwanese Investment Zone, Quanzhou City, Fujian Province, P.R. China Taiwanese Investment Zone, Quanzhou, Fujian, China(Maritime Silk Road Starting Point)
Primary Products	High-End Baby Pull-Up Pants (High-End Baby Pull-Up Pants Series), Snug Waist Tape Diapers (Snug Waist Tape Diapers Series), Adult Incontinence Diapers, Maternal Hygiene Products, Customized OEM & ODM Products
Manufacturing Standards & Certifications	ISO 9001:2015, ISO 13485:2016 (Medical Devices), ISO 14001:2015, ISO 45001:2018; US FDA Registered Establishment; CE MDR; OEKO-TEX Standard 100 (Class 1 Infant Safety); amfori BSCI; Sedex SMETA; FSC CoC; National Standards: GB15979, GB/T8939, GB/T28004
Facility Scale & Cleanroom Standard	230,000 m² Self-Built Manufacturing Base, 75,000 m² Class 100,000 GMP Dust-Free Cleanrooms, 20,000 m² Operation Center, 280,000+ kWh Annual Photovoltaic Solar Power, 1.4 Billion Units Annual Output Capacity
Automated Production Lines & QC	16 International Advanced Automated High-Speed Production Lines (Japanese Zuiko Full-Servo Lines, 800 pcs/min), 56 Strict Manufacturing Processes, 360° AI Optical Defect Inspection Cameras (0 Defects / 100,000 pcs)
R&D & Patent Portfolio	286+ Authorized National Patents, 1,750 m² Provincial R&D Center, Standardized National-Level Testing Laboratories (Fluid Surge, AUL, Rewet <0.12g)
Global Supply Chain & Export	Sumitomo Seika SAP (Japan), BASF (Germany), Weyerhaeuser Fluff Pulp (USA), Henkel Adhesive (Germany); Exported to 88+ Countries Worldwide; Low MOQ from 50,000 pcs for Private Label OEM/ODM
Business Model	Integrated R&D, Automated Production, Omni-Channel Brand Operations (Online & Offline), B2B OEM / ODM Private Labeling, Brand Distribution Agency
Corporate Philosophy	Professionalism, Quality, Integrity, Innovation (Professionalism, Quality, Integrity, Innovation) Acting with Integrity and Responsibility, Competing with Strength and Quality \| Quality First, Reputation Foremost
Brand Mission & Spirit / Brand Spirit & Slogan	Love in Chenrui: Create Love, Share Love, Spread Love (Love in Chenrui: Create Love, Share Love, Spread Love) High Efficiency, Sincerity, and Teamwork

Our History

2006

Start

Founded in Huian,Quanzhou City, Fujian,China Become a member of China Paper Association household Committee

2007

Brand

Chenrui won the "Fujian Customer Satisfaction Enterprise" Signing the king of the all Zidane, open a new journey of the brand.

2008

Integrity

Won the Fujian Province customer satisfaction product enterprise Won the "Fujian Province integrity, quality enterprise unit"

2009

Quality

Established product research and development center with Huaqiao University Passed the 1S09001 quality management system certification IS014001 Environmental Management System certification

2010

Family

Set up Chenrui Mother and Child Care Fund Won the 2010 "China Women's Charity Award" Caring for the elderly, Created Balas adult diapers in 2010.

2011

Charity

Won the "Charity Contribution Award" Won the "Fujian Province Famous Trademark" Making a strategic partnership with 3M.

2012

Public Praise

Won China famous trademark Become one of the hundred key industrial enterprises in Fujian Province Balas brand won the Fujian Province famous trademark.

2013

Responsibilty

Won the Fujian Province customer satisfaction product enterprise Won the "Fujian Province integrity, quality enterprise unit".

2014

Strength

Fujian Province science and technology enterprises NO.1 Diaper brand selling in China Tmall Chenrui, global's first "Dual Core Absorbe Core" design and won the national patent.

2015

Community

Social action won the Mobile Marketing Award Call for care for the elderly at the Great Hall of the People in Beijing Launch public welfare actions and release brand strategic new products.

2016

Commitment/Original intention

Chenrui tenth anniversary: "Ten years of commitment, always care and love" Won the Hot Mom Gang "Ten million hot mom recommended diapers" word-of-mouth award.

2017

New Journey

Become a public welfare project member of China Women's Foundation Guangzhou small waist held global conference of a baby clothing Officially enter the field of children's clothing.

2018

International

Refresh the brand image Upgrade slogan "Step of Genius,Care of Chenrui" Strong partnership with world football talent Michael Owen.

2019

New Trend

Working with Ali Fish and win Hollywood movies "Ugly Dolls" IP copyright Participated in the 4th revision and review of national standards.

2020

Upgrade

Won the 2020 Golden Tree Award "Quality National Brand" award CU pants are launched to bring quality choices to consumers.

2021

Explore

Cooperation with Tsinghua University research team Join hands with China Aerospace · Space Creativity IP Jointly create a new national trend of science and technology products with distinctive characteristics

2022

Remodeling

Rebrand and position "National trust diaper brand" content, products, Comprehensively upgrade the channels and vigorously develop the whole category Online star talent live to create a circle, play marketing.

2023

New Look

Image style-Skin Friendly of Natural Serie
Natural fibers disposable underwear
Skin-Friendly care life, Chenrui wothy to take away

2024

Younger

The sub-brand was born, and the genius champion came back strongly Build a long term"worth to take away" brand marketing campaign Two products one thing, refresh the brand images.

Our Certificates

Chenrui Quality Certificates & Standards (Certifications & Quality Systems)

Certificate	Issued By	Scope
CGMP Certification	Intertek	Current Good Manufacturing Practice for Baby and Adult Diapers
BSCI Social Compliance	TÜV SÜD	Social Responsibility Monitoring and Evaluation
FDA Registration	U.S. FDA	Manufacturer registration for Medical Devices
ISO 9001 Certification	CQM (IQNET)	Quality Management System for Paper Diapers
ISO 45001 Certification	CQM (IQNET)	Occupational Health and Safety Management System
FSC Certification	RINA Services S.p.A.	Chain of Custody for Paper Diapers
ISO 14001 Certification	CQM (IQNET)	Environmental Management System
ISO 50001 Certification	CQM (IQNET)	Energy Management System
OEKO-TEX® Standard 100	OEKO-TEX® Service GmbH	Certification for baby and adult diapers
CE Certification	SUNGO Europe B.V.	Conformity with EU Medical Device Regulation for Adult Diapers, Pull Up Pants, Underpads
BRC	SGS United Kingdom Ltd	This certification has been assessed and certified as meeting the requirements of Global Standard for Consumer Products Personal Care and Household

Diaper Testing

Leading Enterprises of Sustainable Development of Hygiene Products

Obtain FSC forest management certification

Green Factory, Environmental Friendly

Chenrui always implements the concept of

sustainable development. We reduce carbon dioxide

emissions by 1,994,000 kg throughout the year.

Product Flow Can Be Recycled

Insist that the product flow can be recycled.

Long-term strategic cooperation with suppliers

Abide by the principle of environmental friendliness, and the waste can be recycled. It can recycle 2,500 tons per year, with a year-on-year increase of 20%, which is equivalent to reducing the combustion of 90 tons of standard coal.

Eco-Environment Design

Purchasing recyclable materials such as non-

woven fabrics, polymers, base films, bags, etc.

is 100%* sustainable & recyclable, and

adheres to the social responsibility of

environmental friendliness.

Bio-degradable Materials

Plant Based PLA

Factory Environmental Protection

The photovoltaic coverage area of the whole plant is

21,000 square meters.

The total annual output of photovoltaic energy is 280,000 kWh.

Chenrui Attaches Importance to Employee Rights & Welfare

We pay attention to the sustainable development of employees, and the training coverage rate reaches 100%.

We organize regular monthly reading meetings, birthday Party and gifts. We pay attention to the needs of employees and their families and create a good office atmosphere.