International big brand IP cooperation Online and offline integrated marketing
In 2019, at the same time as the American animated film “ulgydolls”, chenrui established a full marketing partnership with the IP, hoping to express the “multiple and excellent development” product concept to consumers through the ugly doll’s personalized content and at the same time break through the joint product. Homogenization; launching a young marketing campaign, and promoting sales through “quick and fast” hunger marketing.
